BLACK MIRROR: BANDERSNATCH
CLIENT: NETFLIX
CREATIVE AGENCY: THE POSTERHOUSE
"Bandersnatch" was Black Mirror's first interactive film, centering on a young programmer who designs a choose-your-own-adventure video game. Much like its storyline, the film allows viewers to make choices that influence the plot and lead to different endings.
The following graphics are designed to play with this notion, encouraging commuters to question, guide, or create their own adventures.The following graphics are designed to play with this notion, encouraging commuters to question, guide, or create their own adventures.
The campaign monitored popular routes across the network, using sequential messaging to reference probable decisions like interchanges and alternative paths.